Google Gemini is taking orders. Your store isn't.

Google Gemini Shopping has made online shopping a lot easier. Shopping online for products such as desk lamps, users can search for said products and receive results from stores such as Etsy, Wayfair, and Walmart. Users are able to view images of the products, read from other customers who have previously purchased the product, and compare prices to ensure they are receiving the best deal. Users are also able to make a purchase of the product within the Gemini chat. Currently, several stores are already integrated with Gemini Shopping, including Etsy, Wayfair, and Walmart. Additionally, if you have a Shopify store, you can connect your store to Gemini Shopping as well. However, there are many stores that are self-hosted on platforms such as WooCommerce and OpenCart. Unfortunately, these stores will not appear in search results. This gives your competitors an edge over you. They will appear in search results and users will have no idea that you also sell the product. This can result in lost sales for your company. By integrating Gemini Shopping with your store, you can provide your users with a shopping experience similar to that of having a personal shopping assistant. They will be able to search for products and receive the best options for said products. Users are also able to compare prices of the product and read from other customers who have previously purchased the product. All of this can be done within a matter of minutes. For example, a user is searching for a work lamp. The user states that they are in need of a work lamp, under $60, something simple. Gemini Shopping looks for products from partners of Gemini and returns three options for the user to choose from. The user then purchases the chosen product within the Gemini chat. The chosen product is then shipped to the user. As stated earlier, Gemini Shopping provides users with a shopping experience similar to that of having a personal shopping assistant. Users are able to search for products and receive the best options for said products. Users are also able to compare prices of the product and read from other customers who have previously purchased the product. All of this can be done within a matter of minutes. For example, a user is searching for a desk lamp. The user searches for desk lamps and receives results from stores such as Etsy, Wayfair, and Walmart. The user views images of the lamps, reads from other customers who have previously purchased the product, and compares the prices of the lamps to ensure they are receiving the best deal. The user then purchases the chosen lamp within the Gemini chat. The chosen lamp is then shipped to the user. As stated earlier, Gemini Shopping provides users with a shopping experience similar to that of having a personal shopping assistant. Users are able to search for products and receive the best options for said products. Users are also able to compare prices of the product and read from other customers who have previously purchased the product. All of this can be done within a matter of minutes. For example, a user is searching for a desk lamp. The user searches for desk lamps and receives results from stores such as Etsy, Wayfair, and Walmart. The user views images of the lamps, reads from other customers who have previously purchased the product, and compares the prices of the lamps to ensure they are receiving the best deal. The user then purchases the chosen lamp within the Gemini chat. The chosen lamp is then shipped to the user. As stated earlier, Gemini Shopping provides users with a shopping experience similar to that of having a personal shopping assistant. Users are able to search for products and receive the best options for said products. Users are also able to compare prices of the product and read from other customers who have previously purchased the product. All of this can be done within a matter of minutes. For example, a user is searching for a desk lamp. The user searches for desk lamps and receives results from stores such as Etsy, Wayfair, and Walmart. The user views images of the lamps, reads from other customers who have previously purchased the product, and compares the prices of the lamps to ensure they are receiving the best deal. The user then purchases the chosen lamp within the Gemini chat.

Your customers are able to say “I need a work lamp, under $60, something simple” in Gemini and then purchase work lamps such as this one from within Gemini. Work lamps such as this one are shown to your customers as the first (3 in total are shown in this example) because Gemini partners such as Dreamvention have indicated that these are the appropriate results for that search. Your store has never been shown to customers searching for work lamps in Gemini.

There are many details to understand for Gemini Shopping to understand the products from your store. So instead of just pointing Gemini to your website home page (which are lots of websites already), you need to provide Gemini with lots of details about your products (in structured data). As Gemini is designed to work with product information in that structured data format, that is exactly what you need to provide. Structured data about the products that you are selling. Then Gemini can read it, understand it and help customers finding the products they are looking for. So customers can discover stores that are selling the products that they are looking for and therefore also your store. That is the bottom line. By providing Gemini with the necessary structured data about your products, you will make it easy for customers to find your store. That is what you need and that is what Gemini Shopping is helping you to achieve.

Just because you are selling amazing products does not mean that they can be found by Gemini or be understood by the AI to suggest to customers looking for something similar. What matters is that Gemini is able to read and understand the information about your products. If the store next door to you has made clear and simple product information then Gemini will recommend their products to customers searching for something similar and they may never even know that you exist and are selling better products. If customers are able to search for products easily online then they expect to be able to find them quickly and easily too. This means that if you have created product information on your website that is difficult for customers to find or not easy for the AI to understand then you are losing business to your competition. In order to compete with other online stores then making easy product information for Gemini and other shopping AI’s to read is crucial to helping customers find products that they are looking for.

This is actually happening now, not in the future. Right now your store might not be found by Gemini Shopping, but for how long?

First, you will need to ensure that your product data is organized in a computer readable format, i.e. by utilizing schema markup for all relevant details on your products (e.g. size, color, material, price, shipping information, etc.). Then, you will need to set up an MCP endpoint, which enables AI assistants to place orders in your store directly without any human interaction. In summary, making your store visible to shopping tools powered by AI and having it ready for order placement by AI assistants is easier than you think! All you have to do is add a data layer to your store and connect it – that’s it!

With just a few simple steps you can help the AI assistants such as Gemini and ChatGPT find your online store and view your products! There is no need to switch to a different e-commerce platform or even rebuild your online store, as long as you add a data layer to your store and connect it up, that’s it! After that the AI assistants will be able to easily find your online store and show your products to customers looking to purchase similar products. With just a few simple steps you can dramatically increase the visibility of your online store and reach even more customers. So why not give it a try today and see the results for yourself!

We can also help you with integration to AI assistants if your store is based on OpenCart, WooCommerce or Magento. To see how your store looks right now and to get a personal recommendation on how to get started with integration in 2 weeks’ time to go from D to B, please visit dreamvention.com/scan. A lot of online shops get rather poor results when scanned, but that does not mean that there is nothing to be done to improve results. It just means that someone with some expertise is needed to sort things out for you. We’re here to help!

This might not be a problem for most of the small online stores right now. But as more and more people start using shopping tools powered by AI to shop online, this will become a huge problem for the stores that are not easy to find. Shops that are located in the shopping mall are easier to find than the ones that are hidden in some quiet corner of the city. The same applies to online stores – the ones that are easy to find will get more customers and earn more than the ones that are hidden. As time goes by, the difference between the two types of online stores will become more and more obvious. The stores that are ‘open’ will get lots of customers, whereas the ones that are ‘closed’ will be completely ignored by potential buyers.

Take a look at how your store is performing today and we can go from there setting up an integration up that is best for your store.